One of the best kept secrets that only a few small businesses know about is a brilliant little device called a persona creator. And what is a persona creator you may ask? Before I answer that let me tell you a bit more about understanding your customers and introduce the first great way to get [Read more.]
Everyone has a personal brand, but most of us don’t realise it. But when clients randomly Google our names, they often do find us – and sometimes what they find isn’t very flattering! Luckily you can take some control over this by using social media to create a strong personal brand. So, why do you [Read more.]
Every aspiring freelance warrior dreams of the day they’ll be able to enjoy a life of financial stability and a long line of clients waiting to get in touch with them. The old freelancing lifestyle! It’s very possible to get to that point in your freelance business. I’ve seen and met freelancers of different fields [Read more.]
You know how they say good things come in threes? Well bad things do too. In this case, it’s “reasons people cook up in their heads for never having a go,” as my old mum used to say. She reckoned that when you give something a go that you don’t know will work or not, [Read more.]
In starting up a new business, you also need good foundations for your endeavor to last a long time. If you have zero knowledge and experience about entrepreneurship, then I present to you the five foundations that any new business needs.
It’s not cool to talk about the hardships involved when you’re starting a business. It’s much sexier to talk about going from zero to six-figure income in 30 days with the latest magic blogging technique or drop shipping… Or the many other wild promises made by very insistent people. The reality is, surprisingly, somewhat different. [Read more.]