Category Archives: Optimize

How to Create a Customer Persona for Your Target Clients in 2019

How to Create a Customer Persona for Your Target Clients in 2019

One of the best kept secrets that only a few small businesses know about is a brilliant little device called a persona creator.  And what is a persona creator you may ask? Before I answer that let me tell you a bit more about understanding your customers and introduce the first great way to get [Read more.]

Personal Branding: Why You Need It & How To Make It | Businessmentals

5 Reasons Why You Need Personal Branding and 5 Simple Ways to Create One

Everyone has a personal brand, but most of us don’t realise it.  But when clients randomly Google our names, they often do find us – and sometimes what they find isn’t very flattering! Luckily you can take some control over this by using social media to create a strong personal brand. So, why do you [Read more.]

How to Get Clients to Pay on Time

How to Get Clients to Pay on Time

The biggest risk to any business is poor cashflow.  And one of the biggest risks to cashflow in the service business world is not getting paid on time. While letting the air out of  their tyres or throwing a brick through their window might be attractive, it’s not very productive. Nor is going on to [Read more.]

Becoming the Best Business Owner You Can Be

Becoming the Best Business Owner You Can Be

Lots of the gurus talk about reaching our potential as if we all came out  of the same baby factory, all the same to start with. But we didn’t. We are all unique and individual.  We all have lives to lead, with different stresses, demands and needs and desires. Not everyone wants to be a [Read more.]